Marketing plan

Product – My products is a pillow that cools you down when you get too hot at night

Price – Around $125

Position – I intend for my product to be at the middle range of the market because pillows aren’t that cheap and this one is electric and so it will cost more to make.

Promotion –  there will be a buy one get 30% off a second one as isn’t that much cheaper but it tricks people into thinking that they are getting a good deal but really they are just buying more.

Communication Strategy

Target market 

Anyone

Communication Objective

People who get very hot while sleeping.

Why you need this?

To help you get a better sleep.

Emotional

Why you want it?

People can get a better and more comfortable sleep and then they will be more energized

Why make you happy?

because you will get a better sleep there for you will feel healthier and happier and less tired from a bad sleep

Why can’t live without it? 

because you don’t get a good sleep because you are uncomfortable and hot so this helps cool you down.

Moral

Helping people get better sleep

 

Blog Post 2

What is your vision? 

My vision is that  everyone will want to use my product as it will help then fall asleep. It will have lots of different settings and different sizes.

 

What is your mission?

my mission is to make this product cheap and easy to use as well as making it safe with no radiation

Blog Post 1

My Entrepreneurial idea that i have created is a pillow that cools down when it gets to hot. It is desirable because when your pillow gets to hot and then you can’t sleep it cools the pillow so you can have a better sleep It is unique because I have never seen one before or if there is such a thing it is hard . It will add value to customers lives because it will help people get a better sleep and cool them down.